Seera - Building a Global Launch for Seera, a 4-piece all women Arab Psychadelic Rock Band from Riyadh

Client: Seera (CTRL Music)

Scope: Artist Management • Brand & Narrative Strategy • Campaign Planning • International Partnerships • Touring & Logistics • Distribution & Label Operations • Publicity & Launch Strategy

The Project: CTRL manages and develops Seera, Saudi Arabia’s first all-women Arab psychedelic rock band. Our agency led the global launch strategy for their debut EP and international tour- including a debut headline show at London Southbank Centre- overseeing creative direction, campaign rollout, artist branding, distribution, press, and partnerships.

The Objective: To position Seera as a pioneering Arab rock act on the global stage, balancing authenticity and innovation while opening new touring markets and industry recognition for Saudi talent. The project integrated cultural storytelling with global campaign strategy to build visibility and credibility across key territories.