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This is CTRL® · Culture · Strategy · Partnerships
This is CTRL® · Culture · Strategy · Partnerships
This is CTRL is a cultural strategy and partnerships agency, working with brands and institutions on the partnerships, programmes and platforms that give them a lasting, credible place in culture.
This is CTRL is a cultural strategy and partnerships agency, working with brands and institutions on the partnerships, programmes and platforms that give them a lasting, credible place in culture.
01
Strategy & Consultancy
We advise music organisations and projects on strategy, from concept and positioning through to planning and delivery, working as an embedded partner and bringing in specialist associates where a project needs them.
03
Cultural Partnerships
We work with institutions and cultural organisations to design and deliver programmes and partnerships, from first idea through to delivery.
04
Creative Direction & Brand Partnerships
We give brands a credible place in culture, leading the creative direction and the relationships that make a partnership land and last. From concept to rollout, we build creative that lands.
02
Programme Design & Delivery
We design and run programmes end to end, from concept and partnerships through to delivery and rollout. Past work spans talent platforms, industry initiatives, and large-scale events with partners across music, media, and culture.
Strategy & Consultancy
We advise music organisations and projects on strategy, from concept and positioning through to planning and delivery, working as an embedded partner and bringing in specialist associates where a project needs them.
Cultural Partnerships
We work with institutions and cultural organisations to design and deliver programmes and partnerships, from first idea through to delivery.
Creative Direction & Brand Partnerships
We give brands a credible place in culture, leading the creative direction and the relationships that make a partnership land and last. From concept to rollout, we build creative that lands.
Programme Design & Delivery
We design and run programmes end to end, from concept and partnerships through to delivery and rollout. Past work spans talent platforms, industry initiatives, and large-scale events with partners across music, media, and culture.
Strategy & Consultancy
We advise music organisations and projects on strategy, from concept and positioning through to planning and delivery, working as an embedded partner and bringing in specialist associates where a project needs them.
Cultural Partnerships
We work with institutions and cultural organisations to design and deliver programmes and partnerships, from first idea through to delivery.
Creative Direction & Brand Partnerships
We give brands a credible place in culture, leading the creative direction and the relationships that make a partnership land and last. From concept to rollout, we build creative that lands.
Programme Design & Delivery
We design and run programmes end to end, from concept and partnerships through to delivery and rollout. Past work spans talent platforms, industry initiatives, and large-scale events with partners across music, media, and culture.
We are a cultural partnerships agency, working with brands and institutions on the partnerships, programmes and platforms that connect them with culture. Founded and led by Nadia Khan MBE, a creative director and cultural strategist with over 25 years in the creative industries. Nadia is the founder of Women in CTRL and the Seat at the Table Foundation, and a former Chair of the Association of Independent Music and of EarthPercent.
We are a cultural partnerships agency, working with brands and institutions on the partnerships, programmes and platforms that connect them with culture. Founded and led by Nadia Khan MBE, a creative director and cultural strategist with over 25 years in the creative industries. Nadia is the founder of Women in CTRL and the Seat at the Table Foundation, and a former Chair of the Association of Independent Music and of EarthPercent.
CTRL SHIFT is our editorial space - an evolving space for essays, case studies, and tools that explore the intersection of strategy, creative development, equity, and infrastructure. It documents the process behind our work, connects practice to policy, and builds a public archive of ideas shaping the future of music.
CTRL SHIFT is our editorial space - an evolving space for essays, case studies, and tools that explore the intersection of strategy, creative development, equity, and infrastructure. It documents the process behind our work, connects practice to policy, and builds a public archive of ideas shaping the future of music.
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