Laughta Likes Show on MBC / Shahid Original/ MBC Loud

The project: With our client Laughta, CTRL oversaw and produced the show end-to-end -from concept and pitch to development, scheduling, talent curation, editorial topics, delivery, and the full launch/marketing/partner/syndication plan.

The objective: build a tastemaker platform with Laughta at the centre, curating next-gen MENA talent and connecting regional buzz to international visibility, with an associated radio touchpoint via MBC Loud to fuel releases and community momentum.

Scope: Concept & pitch • Format design • Talent & topics • Production oversight • Launch & rollout • Partnerships & syndication.