POW! 2004 - 20-Year Anniversary Show at Outernet London

Client: Lethal Bizzle

The Project: CTRL produced and led brand partnerships and strategic delivery for the POW! 2004 -20-Year Anniversary Show, a landmark live event celebrating one of the UK’s most defining grime anthems. Hosted at Outernet London (3,000 capacity) and promoted by AEG Presents, the show united original artists, next-gen talent, and culture-defining platforms in a multimedia experience that sold out in advance. CTRL secured major partnerships with Apple Beats, Hennessy, Amazon Music (including a central London billboard campaign), Avirex, and Link Up TV -extending the show’s reach across culture, fashion, and digital media.

The Objective: To create a cultural moment that honoured UK grime’s legacy while amplifying its new generation- blending live performance, brand storytelling, and media collaboration to celebrate twenty years of influence.

Scope: Event Production • Brand Partnerships • Sponsorship & Media Strategy • Artist Coordination • Merchandise & Activation Concepts • Live Stream & Campaign Integration