CTRL is a strategy &
creative development
agency building systems
CTRL is a strategy &
creative development
agency at the
CTRL is a strategy &
creative development
agency at the
at the intersection of
music + culture
consultancy
research & data analytics
strategy
consultancy
strategy
© This is CTRL
MUSIC + CULTURE
Our Work
Our Work
Our Work
Strategy & Consultancy
Training & Programmes
Data & Research
Distribution & Creative Development
This is CTRL ©
Who we are
Agency
© Featured Projects
Agency
This is CTRL ©
Agency
CTRL is a strategy and creative development agency led by Nadia Khan.
CTRL is a strategy and creative development agency led by Nadia Khan.
/This is CTRL/ is a strategy and creative development agency working with organisations, institutions, and cultural partners to design systems that drive equity, innovation, and impact across music + culture.
Our work spans consultancy, training, and data research, delivering projects that advance inclusion, representation, and sustainability across the creative industries.
/CTRL SHIFT/ is our editorial arm - documenting the process through essays, case studies, field notes, industry insights, roundtables, and tools.
This is CTRL ©
CTRL SHIFT
editorial
© Featured Projects
editorial
This is CTRL ©
editorial
CTRL SHIFT
CTRL SHIFT
CTRL SHIFT
CTRL SHIFT is our editorial space - an evolving space for essays, case studies, and tools that explore the intersection of strategy, creative development, equity, and infrastructure. It documents the process behind our work, connects practice to policy, and builds a public archive of ideas shaping the future of music.
CTRL SHIFT is our editorial space - an evolving space for essays, case studies, and tools that explore the intersection of strategy, creative development, equity, and infrastructure. It documents the process behind our work, connects practice to policy, and builds a public archive of ideas shaping the future of music.
This is CTRL ©
Services
what we do
This is CTRL ©
what we do
This is CTRL ©
what we do
Services
01
CTRL Strategy: Consultancy
We work with organisations, institutions, and creative agencies tp design frameworks, initiatives, roadmaps, and equity-led strategies that drive measurable impact in music and culture.
02
CTRL Insights: Data & Research
We turn data into delivery. From demographics and airplay to streaming analysis and sector-wide pledges, our insights shape policy, practice, and representation across the creative industries.
03
CTRL Learning: Training & Programmes
We design and deliver accredited training, leadership courses, workshops and mentoring programmes for artists, managers, and executives
04
CTRL Studio: Creative Projects
We collaborate with artists and partners to design sustainable release strategies, campaigns, and creative concepts. Offering 360 distribution, brand development, digital marketing, live and touring strategy, and end-to-end project management, CTRL Studio delivers creative work with impact and builds sustainable business models.
CTRL Strategy: Consultancy
We work with organisations, institutions, and creative agencies tp design frameworks, initiatives, roadmaps, and equity-led strategies that drive measurable impact in music and culture.
CTRL Insights: Data & Research
We turn data into delivery. From demographics and airplay to streaming analysis and sector-wide pledges, our insights shape policy, practice, and representation across the creative industries.
CTRL Learning: Training & Programmes
We design and deliver accredited training, leadership courses, workshops and mentoring programmes for artists, managers, and executives
CTRL Studio: Creative Projects
We collaborate with artists and partners to design sustainable release strategies, campaigns, and creative concepts. Offering 360 distribution, brand development, digital marketing, live and touring strategy, and end-to-end project management, CTRL Studio delivers creative work with impact and builds sustainable business models.
CTRL Strategy: Consultancy
We work with organisations, institutions, and creative agencies tp design frameworks, initiatives, roadmaps, and equity-led strategies that drive measurable impact in music and culture.
CTRL Insights: Data & Research
We turn data into delivery. From demographics and airplay to streaming analysis and sector-wide pledges, our insights shape policy, practice, and representation across the creative industries.
CTRL Learning: Training & Programmes
We design and deliver accredited training, leadership courses, workshops and mentoring programmes for artists, managers, and executives
CTRL Studio: Creative Projects
We collaborate with artists and partners to design sustainable release strategies, campaigns, and creative concepts. Offering 360 distribution, brand development, digital marketing, live and touring strategy, and end-to-end project management, CTRL Studio delivers creative work with impact and builds sustainable business models.